Fractional CMO France — International Marketing Leadership.

    Senior marketing leadership, 2 to 12 days per month, embedded in your executive team. You get the strategy, the trade-offs and the execution discipline of an experienced CMO without a full-time hire. Based in Bordeaux, available across France and internationally.

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    Brands I've worked with throughout my career

    • Decathlon
    • Lavazza
    • Dove
    • Lipton
    • Knorr
    • Canal+
    • smsmode
    • MaxiCoffee
    • Lumivero
    • Mikado

    What is a Fractional CMO.

    A Fractional CMO is a senior marketing director who works part-time inside a company, usually 2 to 12 days per month. They own marketing strategy, lead the team, set acquisition priorities and are accountable for results — exactly like a full-time CMO, on a fraction of the time.

    Unlike a consultant, they are embedded in the organisation: they sit on the executive committee, manage internal and external resources, and stay accountable over time.

    30 minutes to identify your priority levers.

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    Why choose a Fractional CMO.

    Most SMEs and scale-ups need strategic direction, not an extra pair of hands.

    • Executive-level expertise available immediately, with no six-month hiring process.
    • You only pay for the days you need (2 to 12 per month), whereas a full-time CMO costs €80–150k per year in total employer cost.
    • Flexible commitment that scales up or down with your growth stage.
    • Knowledge transfer: your internal team is trained to take over.

    Fractional CMO vs full-time CMO.

    A full-time CMO makes sense once marketing is a team of 8 to 10 people with a significant media budget. Below that, you pay a full salary for a 30% need.

    A Fractional CMO covers the strategic and structural work — positioning, prioritisation, CRM architecture, performance management — and leaves day-to-day execution to your team or existing partners.

    Concrete engagements.

    Four types of engagement, always focused on systems rather than one-off deliverables.

    • Audit of existing marketing assets and conversion diagnosis within 2 weeks.
    • Growth architecture: HubSpot, scoring, nurture, automation.
    • Performance management, pricing and budget trade-offs with the CEO.
    • Automation and AI agents to recover 30 to 50% of your marketing team's time.

    Frequently asked questions.

    What is a Fractional CMO?
    A Fractional CMO is a senior marketing director working part-time for a company, typically 2 to 12 days per month. They set marketing strategy, lead the team and agencies, structure acquisition and own the results, without the cost or commitment of a full-time hire.
    How much does a Fractional CMO cost?
    A full-time CMO costs €80–150k per year in total employer cost. With a Fractional CMO, you only pay for the days you need (2 to 12 per month), with a monthly commitment that can be adjusted as the company grows.
    What is the difference between a Fractional CMO and an agency?
    An agency executes campaigns within a defined scope. A part-time CMO decides strategy, arbitrates budgets, manages agencies and the internal team, and sits on the leadership team. They are on the client side, accountable for business results rather than production.
    When should you hire a Fractional CMO?
    When your marketing assets underperform, your team executes without strategic direction, you are between marketing directors, you are preparing a fundraise, or you need senior leadership without the budget for a full-time CMO.
    How do you choose a Fractional CMO?
    Look for real in-house leadership experience rather than consulting only, executive committee exposure, verifiable measurable results, knowledge of your model (B2B SaaS or B2C e-commerce), and the ability to train your team so the system keeps running after the engagement.

    Read next

    Fractional CMO B2B SaaSFractional CMO B2C & E-commerceFractional CMO in Bordeaux

    Based in Bordeaux, available across France.

    Let's talk about your situation.

    30 minutes to identify your priority growth levers.

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