Fractional CMO B2B SaaS — Acquisition, CRM & Growth Architecture.

    For SaaS vendors and B2B companies with a sales team: I structure acquisition, CRM architecture and the pipeline engine that turns traffic into predictable revenue. Based in Bordeaux, available across France and internationally.

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    Brands I've worked with throughout my career

    • Decathlon
    • Lavazza
    • Dove
    • Lipton
    • Knorr
    • Canal+
    • smsmode
    • MaxiCoffee
    • Lumivero
    • Mikado
    +50%Inbound leads · smsmode
    +25%Marketing ROI · smsmode
    €10M+MRR supported · smsmode
    +30%Revenue growth · Lumivero

    Acquisition and pipeline generation.

    The problem is rarely lead volume: it is qualification, routing and follow-up. I rebuild the journey from first visit to closed opportunity and align marketing and sales on a shared definition of a qualified lead.

    • ICP segmentation and prioritisation of genuinely profitable channels.
    • Behavioural scoring and automated routing to sales reps.
    • Nurture sequences per lifecycle stage.
    • Unified marketing and sales pipeline reporting.

    30 minutes to identify your priority levers.

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    HubSpot architecture and lifecycle.

    A badly configured HubSpot or Salesforce works against the sales team. I rebuild properties, lifecycle stages, workflows and attribution so every marketing action is traceable to revenue.

    Results delivered.

    smsmode: +50% inbound leads, +25% marketing ROI, €10M+ MRR supported with a team of more than 10 people. Lumivero: +30% revenue growth and €1M of new markets opened.

    Frequently asked questions.

    What does a Fractional CMO bring to a SaaS company?
    They structure acquisition and lifecycle: ICP definition, scoring, nurturing, marketing-sales alignment and pipeline reporting. The goal is a predictable, measurable flow of qualified leads rather than traffic that never converts.
    Do we need HubSpot already?
    No. I deploy HubSpot from scratch or restructure an existing instance, and I also work with Salesforce or an equivalent CRM already in place.
    How fast do B2B SaaS results appear?
    Measurable effects usually appear between month one and month three: a first segment / sequence / scoring loop goes live in month one, then gets industrialised in months two and three.
    Do you work with the sales team?
    Yes. In B2B SaaS, marketing only produces results when aligned with sales: shared definitions, lead response SLAs, quality feedback loops and shared reporting.

    Read next

    Fractional CMO FranceFractional CMO B2C & E-commerceCRM & Lifecycle Marketing

    Based in Bordeaux, available across France.

    Let's talk about your situation.

    30 minutes to identify your priority growth levers.

    Book a call

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