Outsourced Marketing Director — Part-Time Marketing Leadership.

    Outsourced marketing director, part-time CMO, freelance marketing lead: three names for the same need — senior marketing leadership that makes decisions, without a permanent hire. Based in Bordeaux, available across France and internationally.

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    Brands I've worked with throughout my career

    • Decathlon
    • Lavazza
    • Dove
    • Lipton
    • Knorr
    • Canal+
    • smsmode
    • MaxiCoffee
    • Lumivero
    • Mikado

    What French SMEs actually need.

    Many SMEs have one or two operational marketers, an underused CRM and a CEO with no time to arbitrate. The result is activity without prioritisation or measurement.

    An outsourced marketing director brings that level of arbitration: what to do, in what order, with what budget, and how to measure it.

    30 minutes to identify your priority levers.

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    What the engagement covers.

    A leadership scope, not an execution scope.

    • Marketing strategy and a 12-month plan tied to commercial objectives.
    • Management of the internal team and agency partners.
    • CRM and customer data structuring.
    • Performance reporting for the CEO and the board.

    A flexible, reversible model.

    Engagements usually run from 2 to 12 days per month over 6 to 12 months. They can scale down once the system runs, or lead to hiring an in-house marketing director whose scope and onboarding I help define.

    Frequently asked questions.

    What is an outsourced marketing director?
    An experienced marketing director who takes responsibility for a company's marketing function on a part-time basis, typically 2 to 12 days per month, without being an employee. They set strategy, lead the team and partners and report results to the CEO.
    How is it different from a freelance marketing manager?
    A freelance marketing manager usually handles execution: campaigns, content, tools. An outsourced marketing director operates at leadership level: strategy, budget, prioritisation, management and board reporting.
    How much does it cost?
    You only pay for the days you actually need (2 to 12 per month), with no payroll charges or long commitment, whereas a senior full-time CMO costs €80–150k per year in total employer cost. Billing is a monthly retainer based on the number of days.
    How long does an engagement last?
    Usually 6 to 12 months, with a first 90-day phase covering the audit, a first conversion loop and its industrialisation.

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    Based in Bordeaux, available across France.

    Let's talk about your situation.

    30 minutes to identify your priority growth levers.

    Book a call

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