Deployment or redesign.
Properties, lifecycle stages, pipelines, workflows, permissions and integrations: I start from the data model and the real sales process, not from the tool's feature list.
30 minutes to identify your priority levers.
CRM & Lifecycle Marketing — HubSpot, Salesforce, Automation.
A badly structured CRM costs more than it returns. I deploy or rebuild the architecture so marketing and sales work from the same data. Based in Bordeaux, available across France and internationally.
Brands I've worked with throughout my career
- Decathlon
- Lavazza
- Dove
- Lipton
- Knorr
- Canal+
- smsmode
- MaxiCoffee
- Lumivero
- Mikado
Lifecycle and automation.
Lifecycle turns a dormant contact base into a revenue source.
- Lead scoring and a shared definition of a qualified lead.
- Onboarding, nurture and reactivation sequences.
- Sales alerts and response SLAs.
- Stage-by-stage conversion reporting.
Team training.
No system survives without adoption. Marketing and sales are trained on their real workflows, with documentation usable after I leave.
Frequently asked questions.
- Do you work with HubSpot and Salesforce?
- Yes, both: deployment from scratch, redesign of an existing instance, migration, or integration with the business tools already in use.
- What is lifecycle marketing?
- It is organising marketing by stage of the customer relationship: acquisition, activation, nurturing, conversion, retention and reactivation, each with its own messages, triggers and metrics.
- Do you train internal teams?
- Yes. Training marketing and sales teams is part of every engagement, with workflow documentation so the system stays maintainable.
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Based in Bordeaux, available across France.
Let's talk about your situation.
30 minutes to identify your priority growth levers.
Fractional CMO · 2 to 12 days per month · Diagnosis in 2 weeks