Audit of existing assets.
The first step is never to produce more. I analyse what already converts without you realising it: pages, content, sequences, database segments and friction points.
30 minutes to identify your priority levers.
Growth Architecture — Turning your assets into pipeline.
Content, audience, customer base: the assets already exist. What is missing is the architecture connecting them to a measurable conversion engine. Based in Bordeaux, available across France and internationally.
Brands I've worked with throughout my career
- Decathlon
- Lavazza
- Dove
- Lipton
- Knorr
- Canal+
- smsmode
- MaxiCoffee
- Lumivero
- Mikado
Building the system.
Then we wire it up.
- CRM architecture and customer data model.
- Behavioural scoring and lifecycle stages.
- Nurture sequences by segment and intent.
- Performance dashboards and attribution.
Industrialisation.
What works gets automated, the rest gets stopped. The team is trained to evolve the system after the engagement.
Frequently asked questions.
- What is growth architecture?
- It is the design of the system connecting your existing marketing assets (content, audience, customer base) to a conversion engine: segmentation, scoring, sequences, automation and measurement. The goal is predictable pipeline rather than isolated campaigns.
- How long does implementation take?
- Around 90 days: two weeks of audit, one month for a first measurable loop, then two months of industrialisation and team training.
- Which tools do you use?
- Mainly HubSpot, plus Salesforce and the automation and analytics tools already in place at the client.
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Based in Bordeaux, available across France.
Let's talk about your situation.
30 minutes to identify your priority growth levers.
Fractional CMO · 2 to 12 days per month · Diagnosis in 2 weeks